Australian Women’s Fashion For EVERYfemale, EVERYbody, EVERYday.
That’s us, in a nutshell. Designed by a mum and daughter duo – so you get styles that only multigenerational insight can create. All about helping you find the confidence to wear clothes that let your authentic self shine bright. ✨
But there’s a lot more to know about us.
Like that we’re...
Big on community, family and togetherness. (Hello,...
I know we haven’t chatted over a coffee yet... but I feel like we have a connection.
You might not embrace your body all the time but you’re working on it.
You’re sick of shopping for clothes that don’t cater for your size, shape or style.
You’re totally over paying crazy prices for low quality Australian women’s fashion in buy-and-hope-it-fits
styles that are less than flattering.
You long for an outfit that makes you fall in love with how you feel when you wear it.
Because being your true self and expressing that to the world brings out your sparkle.
I’m Sarah Budgen, Daisy’s Closet co-founder with my beautiful mum, Margaret.
Mum and I could never shop together because of the gap in our sizes, ages, shapes and styles.
So in 2019 I opened a fashion pop up shop with one rack in my lounge room.
As word spread about our unique, size-inclusive designs, so did Covid. So we launched Daisy’s Closet online, bringing our seamless blend of style, comfort and inclusivity to the world.
Today we work from our Central Coast warehouse, sending confidence and clothes to style-seeking women around Australia and New Zealand.
Mum is the background queen. She wraps and packs your orders (with a little gift for each one!), is the
point of contact who answers the phone and loves to chat fit and size. She’s the lady who keeps it all
together (and me topped up with coffee). Co-designer and backend whiz, Mum is the genius behind
many design features our older buyers especially love.
I’m the big picture dreamer and million-miles-an-hour-mover part of the team. I wear all the hats –
sourcing fabric, overseeing our in store location and launching new drops.
As a mum of three, I adore our huge range of throw-on-and-go styles that make chic dressing so easy.
Even if I don’t actually have it all together, I can still look like I do and that’s a WIN!
What we stand for
Real women
Size inclusive, we make sizes 6-26 to fit all your curves, straights and angles. The gorgeous gals you see
wearing our designs? They’re local women (not profesh models) we’ve invited to be in our shoots.
Everyday wear
Like espresso martinis on Fridays, comfort and style go hand in hand. Wear Daisy’s Closet to a special
event then dress it down for brunch with your fam. With us, you can feel comfy and chic every damn day.
Community
You’re everything to us. In every piece we create, we look to our gorgeous fam of buyers for input and
infuse your feedback into each design. (Shhhh! That’s the secret to our success).
New Arrivals
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