New Arrivals
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Free Gift With Purchase On Orders Over $120
This beauty has been in the making for 12 months and we could not be more excited to share her with you!
Super cute pink gingham design
Water resistant fabrics
Endless amounts of functional pockets to keep all your bottles standing upright
Super roomy inside to fit all our essentials but totally compact to take her with you
Back By Popular Demand
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Shop The Look
Transform any look into a chic one with the Elsie Shrug!
Perfect for spring dresses, this lightweight and flowy piece of apparel is simple and stylish, adding sass a...
Minimum effort and maximum impact in our effortlessly stylish Tommy Dress.
The perfect wardrobe staple to take you from day to night for every ...
Limited Stock + Selling Fast
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50% Off Last Chance Items
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Hello, From Mum And I 👋🏻
I know we haven’t chatted over coffee yet... but I feel like we have a connection.
You might not embrace your body all the time but you’re working on it. And you long for an outfit that
makes you fall in love with how you feel when you wear it.
From one rack in my lounge room to the online brand I run with my mum and team today, we send
clothes, confidence and feel good vibes to women around the world.
What We Stand For
Real women
Size inclusive, we make sizes 6-26 to fit all your curves, straights and angles. The gorgeous gals you see
wearing our designs? They’re local women (not profesh models) we’ve invited to be in our shoots.
Everyday wear
Like espresso martinis on Fridays, comfort and style go hand in hand. Wear Daisy’s Closet to a special
event then dress it down for brunch with the girls. With us, you can feel comfy and chic every damn day.
Community
You’re everything to us. In every piece we create, we look to our gorgeous fam of buyers for input and
infuse your feedback into each design. (Shhhh! That’s the secret to our success).
Australian Ladies Fashion For Confidence That Glows!
There’s a spark of magic when you wear perfect-fit clothes that make you feel amazing.
You move with a spring in...
Best of all? You feel good in your skin.
We’re here to inspire you to find that confidence in an outfit that makes you feel fabulous.
No matter how you feel about your body, you deserve inclusive ladies fashion options that suit your
shape, in multiple colour ways, modelled on real people.
Our closet of everyday staples, occasion wear and pieces that give you a little something something make
you glow in all day comfort.
Confidence looks good on you, pretty lady!